01THE TEE
Ultra-soft micro-modal. Clean crew neck.
01 / 03SIMPLE · THE FOUNDING 100
THE
FOUNDING 100
ONE-TIME RESERVATION · 16 PIECES
CODE FOUNDER90 = FIRST BOX FOR $90 (WAS $119)
$79/ FIRST BOX
$119 $90 w/ FOUNDER90
Four tees. Four tanks. Four pairs of socks. Four boxer briefs. One each in black, white, grey, and light grey.
COLORS IN EVERY BOXWHITE
RESERVE NOWSHIPS 10–12 WKS AFTER CLOSE
- Charged now — refunded in full if we don't reach 50 orders in 30 days
- Founder pricing locked for 12 months after your first box
- After your first box ships, continue as an easy $79/month member — no more thinking about it
PRODUCT DETAILS +
Micro-modal and bamboo basics with printed labels, flatlock seams, seamless construction, and stay-put heel grips.
SHIPPING & RESERVATION TERMS +
This is a reserved order, not an in-stock purchase. We need 50 paid orders within 30 days of launch. If we don't hit that, everyone is refunded in full within 10 business days. If we do, production begins right after close and boxes ship an estimated 10–12 weeks later.
REFUNDS & CANCELLATION +
Cancel for a full refund any time before production begins. After production begins, cancellations aren't guaranteed. Damaged, defective, or wrong-size items are replaced or refunded within 30 days of delivery.
OUR POINT OF VIEW
A RETURN
TO SIMPLE.
Remember when getting dressed was easy?
We made it that way again. The pieces you reach for, considered down to the seam. Always soft. Always ready. No decisions required.
16 PIECES. ZERO GUESSWORK.
WHAT'S IN
THE BOX.
One of each in black, white,
grey, and light grey.
01
02THE TANK
Close, weightless fit. Nothing extra.
03THE SOCK
Bamboo knit. Stay-put heel grip.
04THE DRAW
Seamless support. No tags. No friction.
THE COMPLETE SET
EVERY COLOR,
EVERY BOX.
Black · White · Grey · Light grey
BLACK
THE TEE
Black
THE TANK
Black
THE SOCK
Black
THE DRAW
Black
WHITE
THE TEE
White
THE TANK
White
THE SOCK
White
THE DRAW
White
GREY
THE TEE
Grey
THE TANK
Grey
THE SOCK
Grey
THE DRAW
Grey
LIGHT GREY
THE TEE
Light grey
THE TANK
Light grey
THE SOCK
Light grey
THE DRAW
Light grey
DESIGNED TO DISAPPEAR
THE DETAILS
YOU'LL NEVER FEEL.
Every touchpoint engineered for less. No scratch. No pinch. No slip. Just considered comfort that stays out of your way.
- 01PRINTED, TAGLESS LABELS
- 02STAY-PUT HEEL GRIPS
- 03ULTRA-FLAT SEAMS
BEFORE / AFTER
YOUR OLD DRAWER
VS. THE ESSENTIALS.
SENSORY OVERLOAD
✕ Itchy tags you cut but still feel
✕ Socks bunched by noon
✕ Seams that dig in
✕ Worn-out "good enough" tees
SENSORY ZERO
✓ Printed labels you'll never feel
✓ Heel grips that stay put
✓ Seams that disappear
✓ Fresh, identical essentials
EFFORTLESS BY DESIGN
HOW IT WORKS.
- 01
RESERVE YOUR SIZE
One size for everything. Done.
- 02
16 PIECES ARRIVE
If we fund — 10–12 weeks after close.
- 03
RETIRE THE OLD
Donate worn pieces. Keep the drawer simple.
FRICTION-FREE GUARANTEE
LIVE IN IT.
DECIDE LATER.
Wear everything. Wash everything. Take 30 days. If it doesn't make getting dressed simpler, we'll make it right.
GOOD TO KNOW
QUESTIONS,
SIMPLIFIED.
THE FOUNDING 100
YOUR DRAWER.
ON AUTOPILOT.
Reserve your box before all 100 are gone.
RESERVE YOUR BOX↑